01 · Summary
At a glance
The headline numbers for this period.
Traffic from Google grew 20% compared with Aug 2025.
3,805 visits from Google search in Aug 2026, against 3,176 in Aug 2025.
Compared with Jul 20267.6%4,118 visits
Visits from Google
3,805
Phrases on page one
183
Tracked keywords up
51
New pages with traffic
61
Note from Anna Kowalska
August was the first full month with the new product category pages live. The boots and tents categories now rank on page one for their main phrases. Summer demand is past its peak, which is why visits are below July — against last August the site is clearly ahead.
02 · Traffic
Traffic from Google search
How many people found the site in Google and visited it.
People who clicked through to the site from Google.
- Aug 2025
- 3,17619.8%
- Jul 2026
- 4,1187.6%
How often the site was shown in Google results.
- Aug 2025
- 109,9792.7%
- Jul 2026
- 123,7378.7%
Share of those showings that turned into a visit.
- Aug 2025
- 2.9%0.5 pp
- Jul 2026
- 3.3%0.0 pp
Average ranking in Google. Lower is better.
- Aug 2025
- 14.52.5
- Jul 2026
- 12.10.2
Weekly visits over the last 16 months
Shaded: the reporting period and the periods it is compared with
- Reporting period
- Compared with
03 · Visibility
Visibility in search results
How many search phrases the site ranks for near the top of Google.
Top 3
The first three results
Top 10
Page one of Google
Top 20
Pages one and two
The site appears in Google for 1,418 search phrases in total, up from 1,104 in Aug 2025.
Phrases ranking near the top
Number of search phrases in each band, last 16 months
- Top 3
- Top 10
- Top 20
04 · Keywords
Tracked keywords
Where the site ranks for the phrases we monitor, and how that changed.
Improved
51
Declined
7
Unchanged
2
On page one
22of 60
- Improved43
- Newly ranking8
- Unchanged2
- Declined5
- Not ranking2
| Keyword | Position | Change | Visits | Impressions | Last 26 weeks |
|---|---|---|---|---|---|
ultralight tent review /ultralight-tent/ | 1.0 | 6.0 | 647 | 9,563 | |
camping stove review /camping-stove/ | 1.2 | 4.9 | 356 | 4,380 | |
water filter men /water-filter/ | 1.4 | 4.6 | 316 | 5,012 | |
best daypack /daypack/ | 1.6 | new | 428 | 9,782 | |
gaiters sale /gaiters/ | 2.1 | 5.6 | 328 | 6,223 | |
best camping stove /camping-stove/ | 2.5 | 7.1 | 274 | 8,817 | |
best headlamp /headlamp/ | 2.6 | 1.8 | 291 | 8,676 | |
fleece jacket women /fleece-jacket/ | 2.6 | 1.3 | 259 | 7,459 | |
waterproof jacket wide fit /waterproof-jacket/ | 3.0 | 5.5 | 125 | 4,901 | |
lightweight headlamp /headlamp/ | 3.8 | 2.9 | 102 | 3,031 | |
waterproof ultralight tent /ultralight-tent/ | 3.8 | new | 192 | 6,431 | |
camping stove sale /camping-stove/ | 5.1 | 1.9 | 68 | 2,991 | |
hiking backpack uk /hiking-backpack/ | 5.2 | 2.4 | 78 | 4,731 | |
best down jacket /down-jacket/ | 5.4 | 6.5 | 68 | 3,164 | |
daypack review /daypack/ | 6.8 | 6.5 | 94 | 5,186 | |
down jacket review /down-jacket/ | 6.8 | 3.3 | 77 | 3,898 |
60 tracked keywords. Position is the average ranking in Google over the period; 1 is the first result. Changes smaller than 0.5 count as unchanged.
05 · Segments
Performance by segment
Traffic split into the parts of the business that matter most.
Footwear
1,18037.5%
Aug 2025: 858
31.0%4.0 ppvs Aug 2025Jackets & outerwear
7994.9%
Aug 2025: 762
21.0%3.0 ppvs Aug 2025Camping gear
64756.7%
Aug 2025: 413
17.0%4.0 ppvs Aug 2025Guides & blog
68513.6%
Aug 2025: 603
18.0%1.0 ppvs Aug 2025Brand searches
4958.3%
Aug 2025: 540
13.0%4.0 ppvs Aug 2025
Segments can overlap, so shares don’t have to add up to 100%. Dashed line: the same weeks in the comparison period.
06 · Top content
What brings visitors
The pages and search phrases that bring the most clicks.
Top pages
Pages visitors land on from Google
- 1Home page65630.9%
- 2/hiking-boots/32022.1%
- 3/trail-running-shoes/25352.4%
- 4/waterproof-jacket/2032.9%
- 5/down-jacket/1539.3%
- 6/merino-base-layer/13654.5%
- 7/fleece-jacket/1282.3%
- 8/daypack/10541.9%
- 9/hiking-backpack/10239.7%
- 10/2-person-tent/8837.5%
- 11/ultralight-tent/793.7%
- 12/sleeping-mat/7413.8%
- 13/sleeping-bag/706.1%
- 14/trekking-poles/674.7%
- 15/hiking-socks/6752.3%
- 16/rain-pants/6538.3%
- 17/camping-stove/6240.9%
- 18/headlamp/540.0%
- 19/softshell-jacket/5113.3%
- 20/blog/how-to-choose-hiking-boots/506.4%
- 21/gaiters/4742.4%
- 22/blog/how-to-choose-down-jacket/4711.9%
- 23/blog/how-to-choose-waterproof-jacket/4441.9%
- 24/blog/how-to-choose-fleece-jacket/4433.3%
- 25/water-filter/4334.4%
- 26/blog/how-to-choose-trail-running-shoes/4240.0%
- 27/blog/how-to-choose-hiking-backpack/3934.5%
- 28/blog/how-to-choose-merino-base-layer/3835.7%
- 29/blog/how-to-choose-sleeping-bag/3852.0%
- 30/blog/how-to-choose-sleeping-mat/3748.0%
- 31/blog/how-to-choose-2-person-tent/3633.3%
- 32/blog/how-to-choose-ultralight-tent/3616.1%
- 33/blog/how-to-choose-camping-stove/3628.6%
- 34/blog/how-to-choose-headlamp/3413.3%
- 35/blog/how-to-choose-daypack/3337.5%
- 36/blog/how-to-choose-hiking-socks/3310.0%
- 37/blog/how-to-choose-trekking-poles/3134.8%
- 38/blog/how-to-choose-rain-pants/3155.0%
- 39/blog/how-to-choose-gaiters/287.7%
- 40/trail-running-shoes/men/2735.0%
- 41/waterproof-jacket/women/2728.6%
- 42/down-jacket/men/2742.1%
- 43/blog/how-to-choose-softshell-jacket/268.3%
- 44/blog/how-to-choose-water-filter/2636.8%
- 45/hiking-boots/women/2623.8%
- 46/trail-running-shoes/women/2652.9%
- 47/merino-base-layer/women/268.3%
- 48/hiking-boots/men/2414.3%
- 49/waterproof-jacket/men/2433.3%
- 50/down-jacket/women/244.0%
Top search phrases
What people typed into Google
- 1northwave outdoor51126.2%
- 2ultralight tent review2291.7%
- 3camping stove review19142.5%
- 4water filter men15619.1%
- 5best daypack14129.4%
- 6gaiters sale991.0%
- 7best headlamp8713.0%
- 8best camping stove7823.8%
- 9sleeping bag7147.9%
- 10waterproof jacket wide fit6724.1%
- 11waterproof ultralight tent6611.9%
- 12fleece jacket women643.0%
- 13lightweight trekking poles5735.7%
- 14hiking backpack uk5422.7%
- 15down jacket review5233.3%
- 16lightweight headlamp5134.2%
- 17camping stove sale5042.9%
- 18best sleeping bag4922.5%
- 19best down jacket4833.3%
- 20rain pants4313.2%
- 21ultralight tent sale4146.4%
- 22daypack review4033.3%
- 23merino base layer wide fit4048.1%
- 24lightweight down jacket3737.0%
- 25hiking boots uk359.4%
- 26trail running shoes352.9%
- 27lightweight fleece jacket3332.0%
- 28hiking boots sale3310.0%
- 29waterproof 2 person tent2938.1%
- 30waterproof waterproof jacket2945.0%
- 31lightweight sleeping bag2847.4%
- 32lightweight merino base layer280.0%
- 33hiking backpack review2750.0%
- 34water filter sale273.6%
- 35lightweight gaiters2652.9%
- 36sleeping mat wide fit2636.8%
- 37headlamp sale263.7%
- 38rain pants review2531.6%
- 39hiking boots wide fit2547.1%
- 40best hiking socks2547.1%
- 41gaiters men2441.2%
- 42water filter women239.5%
- 43rain pants uk2210.0%
- 44waterproof fleece jacket224.8%
- 45hiking boots review2140.0%
- 46headlamp men214.5%
- 47lightweight camping stove2042.9%
- 48trail running shoes uk2042.9%
- 49waterproof headlamp1926.7%
- 50best waterproof jacket1926.7%
07 · Changes
What changed
Pages and phrases that moved the most this period.
Pages gaining visits
142 pages grew · top 20 shown
- /fleece-jacket/+334
- /2-person-tent/+173
- /sleeping-mat/+168
- /headlamp/+143
- /softshell-jacket/+90
- /blog/how-to-choose-hiking-boots/+107
- /blog/how-to-choose-down-jacket/+92
- /blog/how-to-choose-hiking-backpack/+75
- /blog/how-to-choose-ultralight-tent/+56
- /blog/how-to-choose-trekking-poles/+53
- /blog/how-to-choose-hiking-socks/+49
- /blog/how-to-choose-gaiters/+62
- /hiking-boots/men/+56
- /waterproof-jacket/women/+40
- /down-jacket/men/+54
- /fleece-jacket/women/+38
- /hiking-backpack/men/+34
- /2-person-tent/women/+39
- /ultralight-tent/men/+30
- /sleeping-mat/women/+39
Phrases that reached page one
51 phrases moved into the top 10 · top 20 shown
- down jacket review10.16.8
- best down jacket11.95.4
- best sleeping bag10.67.3
- daypack review13.36.8
- ultralight tent sale13.18.0
- lightweight down jacket10.68.4
- hiking boots sale13.39.8
- 2 person tent wide fit16.78.9
- waterproof jacket men17.87.8
- hiking socks sale14.94.7
- fleece jacket uk19.39.9
- waterproof trail running shoes14.37.7
- sleeping mat19.18.1
- hiking socks wide fit18.27.3
- daypack uk10.64.3
- hiking boots women14.57.7
- merino base layer review16.54.9
- hiking socks uk16.46.3
- trekking poles review14.78.5
- softshell jacket uk18.16.9
New pages bringing visits
61 pages started getting traffic · top 20 shown
- /waterproof-jacket/women/+144
- /down-jacket/men/+72
- /fleece-jacket/women/+55
- /hiking-backpack/men/+49
- /2-person-tent/women/+38
- /ultralight-tent/men/+32
- /sleeping-mat/women/+31
- /trekking-poles/men/+27
- /headlamp/women/+30
- /hiking-socks/men/+28
- /softshell-jacket/women/+21
- /gaiters/men/+24
- /blog/best-hiking-boots-2026/+21
- /blog/best-down-jacket-2026/+17
- /blog/best-hiking-backpack-2026/+20
- /blog/best-ultralight-tent-2026/+17
- /blog/best-trekking-poles-2026/+13
- /blog/best-hiking-socks-2026/+17
- /blog/best-gaiters-2026/+13
- /trail-running-shoes/+13
Pages losing visits
47 pages had fewer visits · top 20 shown
- /blog/how-to-choose-ultralight-tent/−85
- /blog/how-to-choose-trekking-poles/−59
- /blog/how-to-choose-hiking-socks/−36
- /blog/how-to-choose-gaiters/−29
- /hiking-boots/men/−31
- /waterproof-jacket/women/−22
- /down-jacket/men/−20
- /fleece-jacket/women/−17
- /hiking-backpack/men/−16
- /2-person-tent/women/−14
- /ultralight-tent/men/−15
- /sleeping-mat/women/−11
- /trekking-poles/men/−12
- /headlamp/women/−15
- /hiking-socks/men/−11
- /softshell-jacket/women/−11
- /gaiters/men/−11
- /blog/best-hiking-boots-2026/−10
- /blog/best-down-jacket-2026/−10
- /blog/best-hiking-backpack-2026/−11
08 · Audience
Who is searching
Devices and countries of visitors coming from Google.
Devices
Where visitors search from
- Mobile62.4%2,37430.9%
- Desktop34.5%1,3138.2%
- Tablet3.1%11820.8%
Top countries
Share of all visits from Google
- United Kingdom26.9%48.2%
- Ireland20.8%11.9%
- Germany24.9%9.5%
- Netherlands54.5%6.7%
- United States14.0%5.8%
- France36.8%4.1%
- Poland89.6%2.4%
About this report
All figures come from Google Search Console for northwave-outdoor.com. They cover Aug 2026 (Aug 1–31, 2026) and are compared with Aug 2025 — or, with the switch next to each section, with Jul 2026.
The numbers were saved on Sep 23, 2026 and won’t change after that. Google reports search data with a delay of about two days, so the last complete day is Sep 21, 2026.
- Visits (clicks)
- People who clicked through to the site from Google.
- Impressions
- How often the site was shown in Google results.
- Click rate
- Share of those showings that turned into a visit.
- Average position
- Average ranking in Google. Lower is better.